Archetype12 Wines is an artisan craft winery and cidery that crafts our wines based on the ethos and personalities of 12 primary Archetypes. Archetypes are central figures cutting through every race, religion, and language, conjuring particular characteristics and idiosyncrasies. Archetype12 was born on the premise that you could find yourself, through the traits and Archetypes you personify, reflected in the very wines we hope you'll love most! Terroir Incognito is our community-driven cider project which relies on urban-foraged crowd-sourced fruit to craft experimental French-and Spanish-inspired ciders and other experimental Libations to further forge stronger community ties between all.
meet the archetypes
Decadent & Regal
The Sovereign is a full-bodied, rich, and decadent Mourvèdre from just outside the Red Mountain AVA fit for royalty.
Rustic & Adventurous
The Explorer is a savory, food-friendly Cabernet Franc with prominent notes of anise, fennel, and cinnamon.
introducing the sub-archetypes
Celebratory & Bubbly
The Hedonist, crafted to capture and celebrate the moment, is an earthy and vivacious sparkling Orange Pinot Gris.
Unabashed & Audacious
The Alchemist, transmuted from commonplace fruit, is a gilded Pinot Noir resplendent in opulence and richness.
Ever-Changing & Unconventional
A Chehalem Mountain Blanc de Noir in a Bordeaux bottle? The Shapeshifter can be whatever you want it to be!
Terroir Incognito community-driven libations
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